We’ve witnessed the saree’s remarkable journey – from wedding celebrations to corporate boardrooms, and from casual meetups to glamorous events. However, #ShalmaliUncharted takes this narrative a step further.
#ShalmaliUncharted is a campaign by Label Shalmali, a fashion label by mother daughter duo – Ruma and Shampa, residents of Ivory Tower. Shalmali’s mission is to revolutionize the way we perceive sarees..
The saree shoot was done on ATVs and hot air balloons with women who are not professional models but regular professionals and homemakers. It was a celebration of women who shatter stereotypes, push boundaries, and showcase the saree’s incredible versatility. It’s a declaration that sarees are not just a garment, but a symbol of feminine strength, grace, and adventure.
The shoot was done under professional supervision keeping the safety measures.
