Two books were launched at Vasant Vihar Club in the month of November 2024: ‘The Mewar Conspiracy’ by Rrashima Swaarup Verma, and ‘Love at First Byte’ by Divya Ramaswamy.
The Mewar Conspiracy is an epic saga about how the Rajputs defeated Aurangzeb. It is the second non-fiction written by Rrashima. The story is a tale of love, war, intrigue and conspiracy set in the 17th century. The book was launched on November 9, 2024 and has received rave reviews from readers.
Rrasima has an MBA in Marketing and over 20 years of experience in the corporate sector. She is a prolific writer, columnist, poet and novelist.
The author was present to personally sign copies of her newly released book along with Arup Bose, Publisher, Suhail Mathur, Literary Agent, Diwan Gautam Anand, Historian Researcher, Dr. Shankar Kumar, Historian and Stuti Gupta, Moderator.
Love at First Byte is a heartwarming tale of love, friendship, and self-discovery that captures the essence of navigating the early stages of a career.
According to the Times of India, it is a masterpiece – a must- read by all lovers of contemporary fiction.
Divya is a marketer by day and a writer by night. She has a degree in journalism, psychology, and business administration.
Her book was launched on November 16, 2024. Present on the occasion was a panel of distinguished personalities comprising Rrashima Swaarup Verma, Bestselling Author and Senior Corporate Analyst, Vishal Anand, Senior Corporate Leader and Military Veteran, Suhail Mathur, Bestselling Author and Co-founder, The Book Bakers, and Arunima Verma, Dietician, television, Actor and Moderator.
Divya fondly reminisced about her childhood days in Hyderabad, recalling the city’s warmth and charm that shaped her formative years. She also shared stories of her first job, a pivotal experience that marked the beginning of her professional journey.
Suhail discussed the evolving landscape of book marketing, highlighting a significant shift in the publishing industry. Previously, publishers would sign contracts based solely on script approval. Now, authors must also present their work to the Publisher’s marketing and research teams.
Suhail shared a personal anecdote, recounting a meeting with a prominent Publisher seeking publication of a cookery book of a famous TV chef. Despite the chef’s reputation, the publisher checked online and discovered the author’s following was only 16,000. The publisher remarked, ‘We require a minimum following of 100,000 to ensure viable book sales.’
This anecdote illustrates the increasing importance of an author’s online presence and marketability in the publishing industry.
