For children and adults, both!
Storytelling is one of the most important tools to activate one’s brain. Here’s how. Imagination and creativity: Listening to stories, or reading stories, helps your imagination to fly. You imagine the characters and setting of the story, all which gives an impetus to your imagination and creative skills.
Vocabulary advantage: Young children whose parents read them stories every day enter kindergarten having heard more words than kids who were never read to. This word gap could be one key in explaining differences in vocabulary and reading development among small children entering school. An expanded vocabulary gives both children and adults a bigger stock of words to express themselves better.
Stimulates thinking: Children encounter and respond to all kinds of interesting ideas through stories. It helps build their thinking skills.Improves knowledge — Stories provide information, it helps children learn more, and faster. By understanding the structure of a good story children become familiar with the structure of narratives in stories, oral or written, and learn how to describe and write about their own experiences and knowledge in a clear manner. It gives them confidence to speak and write about what they wish to.
Telling a story is a social skill. When children attend storytelling sessions, or listen to stories by family members, they also imbibe these skills to narrate stories. They grow up to become good conversationalists. A good conversationalist is always welcome in any company.
Live storytelling is better than screen stories: In a live storytelling session, there is intimacy and bonding between storyteller and listeners, and between listeners too. Eye contact is the human touch that connects them. In a live session, storytellers can improvise, modify and embellish their narrative to suit the interest and context of listeners or revive waning interest.

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