by Vikram Bhasin
I, as the President of GK-2 Traders Welfare Association (TWA) want people to understand the TWA initiatives and its future plans with regard to bolstering the stature of this prestigious market.
People do not just buy goods and services. They buy relations, experience, and magic. This famous adage is the mainstay of all our endeavors at enhancing the prestige and glamor of our very own GK-2 M Block Market which has come a long way from being an ordinary bazaar of yesteryears to an extraordinary shopping arcade that stands tall and mighty as a present day prominent city landmark. While our marketing strategy has all along been directed towards creating an irresistible appeal for our market, we also realize that the best marketing of all is happy customers. Towards this end, we have rolled out several innovative and novel initiatives.
To enhance its aesthetic charm, we have stopped all illegal construction in the market and have ensured that all modifications to the buildings conform to an established norm for augmenting the visual appeal of the market. This will also considerably help in getting all 84 Buildings in the market regularized with the Statutory Authorities.
With newer and reputed retail brands opening up their outlets in our market, it was only natural for an elite clientele to emerge as the frequent visitors to the market. Keeping in mind their discerning tastes for a desirable ambience, we have tried to make the market a Beggar free zone. Apart from this, special focus is provided to maintain the standards of hygiene and cleanliness in the market. With a view to increasing customer loyalty, we will shortly be launching a Membership Reward Scheme for our patrons. Under this scheme, price discounts and other benefits will be offered to frequent shoppers in our market. The details of this flagship scheme will be shared at the time of its launch around Christmas this year.
Having said all this, it would not be correct to state that all is well with our market. Like any other body responsible for the management of such a large shopping complex, we too faced our fair share of challenges. Poor condition of market roads, inadequate lighting, unpruned trees, dirty back lanes and shortage of benches in the market parks are just a few of the bottlenecks that we are facing in achieving our goal of providing a world class setting to our market. Our task becomes even tougher when we have to deal with multiple authorities for getting our work done. It is time the various statutory authorities appoint a coordinator for each colony as a liaison officer.
The Regulatory Authorities should visit the market more often and penalize law violators in the right earnest to act as a deterrent against violation of any civic norm. In fact, it is not only the coordination with the multiple statutory authorities, for us even coordination between the TWA and the GK2WA is a formidable task. Notwithstanding these challenges, we will continue with our efforts to place our very own GK-2 M Block Market on a high pedestal.
