In today’s fast changing global economy generating new ideas, insightful Business Policy and on-target Strategy are essential for an organization’s growth and survival. The textbook reviews basic and alternative strategy policies and provides an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives.
Expertly blending theory with practicality, the book provides an innovative introduction to the tools necessary to navigate through the current highly competitive business environment. The book is structured to help and guide the students how to successfully formulate, implement, and evaluate corporate strategy.
The author presents four thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing and strategy, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business. Further the book provides experiential/model assignments as well as their solutions.
This comprehensive text that exceptionally fills the gap between theory and practice of business policy and strategy is a must read for management students as well as business practitioners! Coming Soon!
This book has been approved as a Text book by two Universities. On behalf of Samvada and the Vasant Kunj residents, we acknowledge the effort, dedication, energy, sacrifice, and skills necessary for this achievement and extend all my good wishes to Prof. Manchanda for his continued successes.
by Rakesh Dewan (D-3/3124, 8810244978)
